If you like this article, check out my company Simporter. Executive Summary Welcome to the 10th edition of Trend Newsletter, where we track the data behind what Americans are actually doing with their time and money. Every two weeks, we cut through the noise to identify genuine behavioral shifts backed by real numbers, not just…

Executive summary Thanks for reading this edition of the bi-weekly trends newsletter. I appreciate your time – we’ll cover 3 of the latest topics about consumer trends. Let’s jump in. 1. Trading Cards are the hottest social-commerce trend right now Pokemon and sports card collectors are viral right now on social commerce. A bit of…

Keurig Dr Pepper buying JDE Peet’s concentrates power at the top of retail coffee. Two groups now sit on roughly forty percent of global coffee sold at retail. That reshapes buyer negotiations, trade terms, and how quickly new formats go national. Why the timing makes sense Coffee input costs spiked and U.S. tariffs hit Brazilian…

Welcome back to 2025 Trends. This week’s stories show how quickly culture and consumer behavior can swing – looking at data released over the last couple weeks. Here’s an executive summary: Labubu keeps climbing If you haven’t come across Labubu yet, here’s what you need to know. Labubu is a small rabbit-like figurine with sharp…

Category Details Ground-beef trim 25 percent of U.S. lean trim comes from Australia, Canada and Brazil. Tariff delays force grocers to pay up or switch the mix to use more of the fattier domestic meat. Tomatoes 17 percent duty on Mexican tomatoes starts July 14. Mexico supplies more than half of fresh U.S. tomatoes, adding…

In the first half of 2025, people shopping for groceries in the United States saw a flood of new food and beverage items on store shelves. In research conducted jointly with my team, we reviewed every major launch from January through June 2025 and identified nine trends that surprised even seasoned food lovers. Download my…